SEO is one of the most rewarding digital marketing strategies. It can also be a minefield if you do not know what to do. Professional SEO service providers know that a successful marketing strategy is a combined effort: the team and the client. It is for this reason that other parties should be aware of the common pitfalls that drag a marketing campaign down even before it takes off.
The 3 Seemingly Small But Deadly SEO Mistakes
Here are the three mistakes you should avoid:
1. Lack of an Onsite Content Marketing Strategy
We have already established that SEO is about your business talking to your target audience with the help of search engines. Now, one of the deadliest mistakes you can make is lack a content strategy. Onsite content is what your audience uses to connect with you. There are a few things that search engines use to determine whether your content is relevant or not.
oThe spelling and grammar of the on page text
oFormatting: bold, italics, bullet points, sub headers, images, videos
oLength of the on page posts
oLinks to other relevant resources
oLinks from other sources relevant to the business website
oLinks from social sites
It is extremely essential for these elements to be used properly otherwise the whole SEO plan will fail.
2. Lack of an Offsite Content Marketing Strategy
As much as search engine optimization should be done on the website, its success is boosted by offline efforts. These means that your business should be known outside your own website; people are talking about it everywhere- social media, other websites etc.
This is where back linking comes in. Search engines only pay attention to high quality links. This refers to links from authoritative sites in your industry. They should be natural without manipulation since link exchange leads to heavy penalties.
3. Inadequate Resources
Search engine optimization is definitely cheaper that traditional marketing efforts and it has a high ROI. However, it does need adequate budgetary allocation if the campaign is to bear any fruits. It is important that you work with a professional SEO service provider, who may charge a little over what their low budget counterparts charge.
If you want a strategy that can keep benefiting you for a long time after the strategy is implemented, you will need to allocate money for the following:
oPersonalized blogs and onsite content
oCustomized social media marketing
oA quality inbound linking strategy
With these 3 issues in mind, you can now create a strategy for your SEO. Businesses are set to benefit from such services delivered in a timely and professional manner.
Visit http://www.ehow.com/about_6682649_digital-marketing-job-description.html to know more about what digital marketing experts can do for you.